The Lead Generation Tool by Perfios, Lead Gen provides easy access to a database that includes profiles of 2.7 crore+ businesses or business owners across India collated from 750+ sources across MCA, GST, EPFO. It is not a static database that becomes obsolete over time, but constantly records changes in the businesses, making it a dynamic database.
Introduction
Perfios LeadGen is a state-of-the-art tool that helps businesses launching new products, breaking into new markets, or expanding into alternative product verticals formulate their go-to-market strategies.
The Perfios LeadGen system provides a comprehensive analysis of businesses, including employment strength, profitability, product and service offering, and the company’s history, such as when it was founded.
Besides providing these essential figures and information, it also provides a comparison of year-to-year growth in revenues, profits, expenses, etc. For eg, businesses seeking to expand their product portfolio, such as Ecommerce websites focused on electronics, are branching out into new segments, such as cosmetics.
They can locate cosmetic suppliers or manufacturers in the city or region they’re targeting. According to the results, they can either approve the plan or reevaluate and tweak it in light of market conditions in the city.
How can you use Perfios LeadGen for your business?
A bank can use Perfios LeadGen to study what types of industries are prevalent in certain markets, which industries are rapidly growing that they would like to be exposed to, and which industries and markets employ the most people, the fastest growing industries, etc.
By gathering all these market insights in one place, you can formulate the terms of the loan, and the amount to be given, as well as pitch opening savings accounts and current accounts tailored to the target personas heavily concentrated in a particular region. For eg, you may believe that Solapur has the maximum number of plastic manufacturers and plastic manufacturing is the fastest growing industry, so why not concentrate all our efforts on Solapur and pitch our various products such as working capital loans, factory insurance, etc. to all plastic manufacturers at Solapur.
But you may apply your policy-level requirements such as you want to target plastic manufacturers with a turnover of 10 crores. And by applying the relevant filters in Lead Gen, you realized that companies adhering to these requirements are shallow in Solapur. So, now you can switch your marketing efforts to other regions. Or you may find that the policies are too stringent to do any business and hence, it is viable to tweak them so as to generate demand for the product.
It’s important to be aware of the market and the target persona before coming up with a new product idea, so you can factor those insights into the development process. Imagine for example you’re launching a luxurious product in the market, but discovering that the majority of the potential buyers of that product are the millennials in that region, who do not earn enough to justify such a purchase. You can drop some frills and make them more functional and affordable.
The Depth of Perfios LeadGen
Depending on the policy-level decisions and intricate details of the product, you can also select, choose, and target geographies. For example, you want to target salaried individuals with a salary of around Rs 25000/month. If you conduct a search mechanism and use various filters on Lead Gen, you can determine which city has the most of these individuals and accordingly target that city or give a higher priority to that city for sourcing clients. Your digital marketing campaigns and go-to-market strategies can be aligned based on the results.
As an example, Kolkata, Delhi, and Bangalore are cities with high concentrations of the target audience – individuals earning more than 25000 Rs – and as a result they can focus their efforts on these markets.
If you discover through Perfios LeadGen that there is not much of a market for your product. For millennials, for example, you may not have a large target audience, but you might look at Gen Z and accordingly modify the product prior to hitting the market instead of getting an irreversible shock when your assumptions prove incorrect.
How Perfios LeadGen is Different from other Lead Generation Tools in the Market?
For years, the problem has been either there were entities, such as Crisil, rating agencies, bureaus, etc., that churned out industry reports and provided very macro-level views, such as whether certain industries will pick up or certain geographical locations will continue to see the upward trajectory. There is no guarantee that any of those will be backed up by targeted leads in addition to such macro-level understanding. You have found out that the plastics industry will grow, so you give your business development team a significant target to achieve. Now how will the BD team go about achieving this?
Your company may not have a presence where the major plastic traders operate. As opposed to this, you have multiple data providers who provide random leads, such as we have 10 lakh entities data, 20 lakh entities data but not focused leads, which the company can utilize. In other words, both the framework-level insights and micro-level leads are fragmented today. Perfios LeadGen aims to bring together both macro-level insights and micro-level leads on one platform.
After you formulate go-to-market strategies based on your macro-level decisions, you can essentially drill down into targeted leads for your target client personas based on the product or geography you’re targeting. That way, your campaigns are more targeted. The conversion rate of customers increases rather than calling only random leads or relying on macro-level insights without ground-level knowledge. The whole process becomes smoother as a result.
Conclusion
Perfios LeadGen makes it easy to formulate go-to-market strategies, cross-validate the overall thesis behind any new product launch, geographical expansion, sector expansion, etc., and then provide micro-level targeted leads once you have taken that decision.
